Past talk

Rendering Strategies for the Web That's Coming

Event
SMX Advanced Europe
Date
Location
Berlin, Germany

Your rendering strategy is one of the most consequential SEO decisions nobody in SEO is actively managing - and AI crawlers are widening the gap.

Sam Torres speaking at SMX Advanced Europe
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Your rendering strategy was probably decided by your engineering team, for your users. I made the case that it’s also one of the most consequential SEO decisions most teams aren’t actively managing - and that the gap is only growing as AI crawlers and agents become a meaningful source of traffic and visibility.

This session went past traditional crawler considerations to address two converging shifts: the growing popularity of LLM-driven search, and the coming agentic web. I mapped each rendering approach to its real-world impact on discoverability, structured data accessibility, and agent compatibility, and left attendees with a practical framework for auditing and future-proofing their site for what comes next.

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