Past talk
Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, & Thrive
- Event
- MozCon
- Date
- Location
- New York City, NY
The system I use to detect traffic drops, diagnose what's broken, and build a roadmap out - anomaly detection, smarter segmentation, and forecasts leadership believes.
I showed the AI-powered system we used at my agency to detect traffic drops, diagnose what’s broken, and create a roadmap for success.
Key takeaways
Use machine learning to spot issues. Free Colab notebooks using models like Isolation Forest and Prophet pinpoint traffic anomalies down to the day, page, or query cluster - without relying on gut instinct.
Segment your traffic by more than page or keyword. Clustering by template, SERP type, geography, or device reveals invisible patterns: losing traffic from Google Images, or a drop in mobile visibility in a single country.
Prove ROI with test cases and forecasts leadership understands. Instead of “Google did it,” forecast gains using past case studies, document hypotheses, and run small, statistically significant tests to earn internal buy-in.